Alison Flood 

Movie straplines for classic books

Alison Flood: Chaucer is getting a marketing makeover that owes a lot to Hollywood. Can you prepare some other classic books for a 21st century close-up?
  
  


"Twenty-eight people, 25 stories, 60 miles, lots and lots of banter, booze and bawdiness." Road Trip: The Movie? No, it's Peter Ackroyd's retelling of The Canterbury Tales, made "fresh and fun" as part of a new marketing campaign designed to bolster the appeal of Penguin's classic titles to contemporary audiences.

The Ackroyd campaign – you can see the ad here – rolls out later this month, and an overhaul of other classics will follow. Can we provide any help with other straplines? Or perhaps a game of "guess the book" is in order. Here's an easy one to start you off: "The book they tried to ban! A sizzling tale of forbidden sex, and a love which overcame the class divide".

 

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