John Hegarty is the Chairman and Creative Director of BartleBogleHegarty.
1. Adventures in the Screen Trade by William Goldman
Even though this is a book about Hollywood by one of its foremost screenwriters, you'll learn how to write TV commercials.
2. Easy Riders, Raging Bulls by Peter Biskind
Indulgence has always been the creative person's worst enemy. This book chronicles its rise and fall.
3. Fatherland by Robert Harris
Nothing to do with the media. But everything to do with lateral thinking.
4. Living on Thin Air: The New Economy by Charles Leadbeater
What's happening, why and how to make sense of it.
5. Final Cut: Art, Money and Ego in the Making of Heaven's Gate by Steven Bach
Creativity out of control.
6. Fountainhead by Ayn Rand
A reminder that we are nothing but the ideas we develop.
7. Barbarians at the Gate by Brian Burrough
An incredible insight into the world of high finance and corporate takeovers.
8. From Those Wonderful Folks who Brought you Pearl Harbor: Front Line Dispatches from the Advertising War by Jerry Della Femina
A humorous, personal view of Madison Avenue at work by one of its great copywriters.
9. 100 Greatest Advertisements by Julian Lewis Watkins
Where modern advertising started and what it looked like. Understanding the industry's past helps you to understand its future.
10. The Tortilla Curtain by T Coraghessan Boyle
Absolutely nothing to do with the media, but a wonderful read about hopes, dreams and disappointment.
